Project Look Sharp

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1972 "Landslide" Cartoon

Media literacy and critical thinking activity analyzing a political cartoon from the 1972 Nixon campaign for messages about media bias and political scandal.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1968-1972 A Nation in Crisis
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Editorial Cartoon, Editorial Opinion

Pdf

Sox Sperry & Chris Sperry

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1972 "Together with McGovern" Poster

Media literacy and critical thinking activity analyzing a post for the McGovern campaign for messages about diversity and target audience.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1968-1972 A Nation in Crisis
Kit: Media Constructions of Presidential Campaigns

Visual Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Poster

Pdf

Sox Sperry & Chris Sperry

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1972 McGovern & Nixon Commercials

Media literacy and critical thinking activity analyzing commercials from the 1972 McGovern and Nixon campaigns for messages about the Vietnam War.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1968-1972 A Nation in Crisis
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

1972 Photo of Campaign Workers with Brochures

Media literacy and critical thinking activity analyzing a news photo from the 1972 McGovern and Nixon campaigns for messages about reaching voters via street canvassing.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1968-1972 A Nation in Crisis
Kit: Media Constructions of Presidential Campaigns

Visual Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Photograph

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

1984 Mondale "Trade Deficit" Commercial

Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Walter Mondale for messages about economics and candidate imagery.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology

High School, College
Whole Class
15-30 Minutes

VIDEO, STUDENT HANDOUT, TEACHER GUIDE

Television Commercial

Mp4, Pdf

Sox Sperry & Chris Sperry

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1984 Reagan "Morning in America" TV Commercial

Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about economics and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

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1984 Reagan a Bear in the Woodside Commercial

Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about national security and fear.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

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1984 Time Covers Reagan "Man of the Year"

Media literacy and critical thinking activity analyzing to covers from Time magazine featuring Ronald Reagan as â€œMan of the Yearâ€ for messages about presidential image and historical context.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Illustration

Pdf

Sox Sperry & Chris Sperry

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1984 Time Ferraro Interview

Media literacy and critical thinking activity analyzing an interview with 1984 vice-presidential candidate Geraldine Ferraro for messages about gender and campaigning.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Journalism, US History And Government, US History, Civics And Government, Sociology, ELA/English Language Arts

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Informational Text, News - Print

Pdf

Sox Sperry & Chris Sperry

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1988 Bush Revolving Door Commercial

Media literacy and critical thinking activity analyzing a commercial from the 1988 George Bush campaign for messages about race, fear and target audience.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Psychology, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

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1988 Dukakis Packaging Commercial

Media literacy and critical thinking activity analyzing a commercial from the 1988 Dukakis campaign for messages about image construction in presidential campaigns.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

1988 Dukakis Tank Ride Photo & Bush Dukakis Tank Ride Commercial

Media literacy and critical thinking activity analyzing a photograph from the 1988 Dukakis campaign and a commercial from the Bush campaign for messages about image construction and national security.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Psychology, Visual Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Photograph, Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

1988 Newsweek Cover, Jesse Jackson, and Poll Results

Media literacy and critical thinking activity analyzing a magazine cover and poll results about Jesse Jackson's 1988 campaign for messages about race and media bias.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Chart/graph, Editorial Opinion, News - Print

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

1992 Bush & Clinton's Arkansas Commercials

Media literacy and critical thinking lesson analyzing commercials from the 1992 Bush and Clinton campaign for messages about economics and attack.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

High School, College
Individual, Pair, Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT WORKSHEET, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

1992 Bush What am I Fighting For Commercial

Media literacy and critical thinking activity analyzing a commercial from the 1992 Bush campaign for messages about economics and foreign policy.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

1992 Campaigns & Elections Magazine Cover

Media literacy and critical thinking activity analyzing a 1992 magazine cover about media campaigns for messages about reaching voters.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

1992 Clinton Journey Commercial

Media literacy and critical thinking activity analyzing a commercial from the 1992 Clinton campaign for messages about image construction and target audience.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

VIDEO, STUDENT HANDOUT, TEACHER GUIDE

Television Commercial

Mp4, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

1992 Time Cover, Clinton

Media literacy and critical thinking activity analyzing a 1992 magazine cover about the Clinton campaign for messages about attack and media bias.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 1984-1992 Mass Marketing the Image
Kit: Media Constructions of Presidential Campaigns

Psychology, Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Editorial Opinion, Photograph

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Where is the Salsa? Article

Media literacy and critical thinking activity analyzing a magazine article about candidate appeals to Latino voters for messages about target audience and race.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, Sociology, ELA/English Language Arts

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT

Informational Text, Photograph

Pdf, Ppt

Sox Sperry & Chris Sperry

Feedback From Users

2000 Biographical Films

Media literacy and critical thinking activity decoding Bush and Gore biographical films for message, historical context, target audience and purpose.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Psychology, Film/Video Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Documentary Film

Pdf, Mp4

Sox Sperry & Chris Sperry

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2000 Comic Strips

Media literacy and critical thinking lesson analyzing Doonesbury & Boondocks comic strips from the 2000 campaign about Bush and Gore for messages about issues, candidate imagery and satire.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Individual, Pair, Whole Class
30-60 Minutes

POWERPOINT, STUDENT HANDOUT, TEACHER GUIDE

Editorial Cartoon

Ppt, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Convention Entrances

Media literacy and critical thinking activity analyzing the convention entrances of each candidate to receive their party's nomination for messages about candidate imagery and voter appeals.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE

Television Program

Mp4, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Election Campaign Commercials

Media literacy and critical thinking activity analyzing campaign ads from the 2000 Bush, Gore and Nader campaigns for messages about candidate image, economics and fear.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2000 Election Campaign Websites

Media literacy and critical thinking lesson analyzing the websites of Gore, Bush and Nader for messages about issues, candidate imagery and voter appeals.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: Economics & Social Justice
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

US History And Government, US History, Civics And Government, Economics, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT

Chart/graph, Informational Text, Webpage

Pdf, Ppt

Sox Sperry & Chris Sperry

Feedback From Users

2000 Gore and Bush Intro to Saturday Night Live

Media literacy and critical thinking activity analyzing clips from Saturday Night Live appearances by George W Bush and Al Gore for messages about reaching voters and candidate imagery.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Psychology, Film/Video Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

VIDEO, STUDENT HANDOUT, TEACHER GUIDE

Television Program

Mp4, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Gore-Bush 1st Debate

Media literacy and critical thinking activity analyzing clips from a 2000 debate between George W Bush and Al Gore for messages about economic issues and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, US History And Government, US History, Civics And Government, Economics, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Speech, Television Program

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2000 Music Performances at Conventions

Media literacy and critical thinking lesson decoding Republican and Democratic convention performances for message and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, Music, US History And Government, US History, Civics And Government

Middle School, High School, College
Group - Small (3-5 Members), Whole Class
15-30 Minutes

STUDENT HANDOUT, TEACHER GUIDE, VIDEO

Music/song, Television Program

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2000 News Photo of Handmade Signs

Media literacy and critical thinking activity analyzing a news photo of handmade citizen signs following the disputed lection results for messages about the disputed election and citizen expression.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, POWERPOINT

News - Print, Photograph

Pdf, Ppt

Sox Sperry & Chris Sperry

Feedback From Users

2000 Newsmagazine Photos and Articles

Media literacy and critical thinking activity analyzing newspaper articles about the 2000 Bush and Gore campaigns for messages about race and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Informational Text, News - Print, Photograph

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Newsweek Cover, "The Winner Is..."

Media literacy and critical thinking activity analyzing a Newsweek cover following the disputed election results for messages about partisanship in media coverage and the disputed election.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government

High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2000 Newsweek Sidebar "Faith is Busting Out All Over"

Media literacy and critical thinking activity analyzing a magazine sidebar about expressions of faith among primary candidates for messages about candidate appeals and religious faith.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Psychology, Journalism, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, POWERPOINT

Informational Text

Pdf, Ppt

Sox Sperry & Chris Sperry

Feedback From Users

2000 Saturday Night Live Debate Skit

Media literacy and critical thinking activity analyzing clips from a Saturday Night Live skit about a 2000 debate between George W Bush and Al Gore for messages about candidate images and satire.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Program

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2004 Doonesbury & Boondocks Comic Strips

Media literacy and critical thinking lesson analyzing Doonesbury & Boondocks comic strips from the 2004 campaign about Bush and Kerry for messages about issues, candidate imagery and satire.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, ELA/English Language Arts

High School, College
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

STUDENT WORKSHEET, STUDENT HANDOUT, TEACHER GUIDE

Editorial Cartoon, Editorial Opinion

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 Election Campaign Websites

Media literacy and critical thinking lesson analyzing candidate website postings from the 2004 campaign for messages about candidate values and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET

Informational Text, Webpage

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 Howard Dean Iowa Speech

Media literacy and critical thinking lesson decoding video and audio of a speech made by 2004 Democratic primary candidate Howard Dean for message, context and media representation.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, US History And Government, US History, Civics And Government

Middle School, High School, College
Whole Class
15-30 Minutes

AUDIO, VIDEO, STUDENT HANDOUT, TEACHER GUIDE

Speech, Web Video

Mp4, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 MoveOn.org "Child's Pay" Commercial

Media literacy and critical thinking lesson analyzing a political ad by a liberal advocacy group during the 2004 Bush Kerry campaigns for messages about economics and attack.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Film/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology

High School, College
Whole Class
15-30 Minutes

VIDEO, STUDENT HANDOUT, TEACHER GUIDE

Television Commercial

Mp4, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 Photo Ops and Counter Ops

Media literacy and critical thinking lesson analyzing a series of photos taken during during the 2004 Bush Kerry campaigns for messages about target audience, candidate imagery and attack.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Illustration, News - Print, Photograph, Webpage

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 Spin/Counter-Spin: Speeches, Articles, Ads & Websites

Media literacy and critical thinking lesson analyzing speeches, articles, ads and website post about the 2004 Bush Kerry campaigns for messages about political campaign spin and target audience.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: English Language Arts
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Economics, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

High School, College
Individual, Pair, Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET

Informational Text, News - Print, Speech, Television Commercial

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2004 Swift Boat Veterans for Truth Commercial

Media literacy and critical thinking lesson analyzing a political ad by an anti-Kerry advocacy group during the 2004 Bush Kerry campaigns for messages about war, candidate honesty and attack.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2004 Targeting Latinos Commercials

Media literacy and critical thinking activity analyzing commercials targeting Latino voters from the 2004 campaign for messages about cultural appeal and target audience.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2008 Biographical Films

Media literacy and critical thinking activity decoding Obama and McCain biographical films for message, historical context, target audience and purpose.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Psychology, Film/Video Arts, US History And Government, US History, Civics And Government

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Documentary Film

Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2008 Fear in TV Commercials

Media literacy and critical thinking activity decoding fear in campaign ads by Hilary Clinton, Barack Obama and John McCain for messages about foreign policy, attack and fear.

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: The U.S. at War and Peace: American Revolution to the War in Iraq
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO

Television Commercial

Png, Pdf, Mp4

Sox Sperry & Chris Sperry

Feedback From Users

2008 Hillary Clinton & Sarah Palin in Cartoons & Posters

Media literacy and critical thinking lesson decoding editorial cartoons and a poster about Hillary Clinton and Sarah Palin for messages about sexism and satire.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET

Editorial Cartoon, Poster

Png, Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2008 Historical Election Magazine Covers

Media literacy and critical thinking lesson decoding magazine covers related to Barack Obama's historic campaign to become the first African-American president for messages about imagery, target audience and historical context.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2008 Is Obama a Muslim? Sources & Credibility

Media literacy and critical thinking lesson decoding an email, blog post, newspaper story and website articles for messages about whether Barack Obama is a Muslim, sourcing and credibility.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: News Accuracy and Credibility
Playlist: English Language Arts
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy

High School, College
Pair, Group - Small (3-5 Members), Whole Class
Over 60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Editorial Opinion, Informational Text, News - Print

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2008 Political Satire or Libel?

Media literacy and critical thinking lesson decoding a New Yorker magazine cover depicting Barack and Michele Obama as radicals for messages about fear, stereotyping and satire.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology

High School, College
Individual, Whole Class
Over 60 Minutes

TEACHER GUIDE, STUDENT HANDOUT

Editorial Opinion, Informational Text

Pdf

Sox Sperry & Chris Sperry

Feedback From Users

2008 Targeting Youth with New Media

Media literacy and critical thinking lessons decoding new media forms such as texting, phone apps, email and entertainment news programs for messages about the Obama campaign efforts to target young voters.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns

Visual Arts, Commercial Arts/Advertising, Music, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy

High School, College
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, VIDEO

Illustration, Informational Text, Poster, Webpage

Pdf, Mp4

Sox Sperry & Chris Sperry

2016 Addressing Economic Inequality

Media literacy and critical thinking activity decoding website text from the Hillary Clinton, Donald Trump and Bernie Sanders campaigns for message, rhetoric and effect.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: 2016 Presidential Campaign & The Trump Presidency
Playlist: Economics & Social Justice

US History And Government, US History, Civics And Government, Economics, Sociology, ELA/English Language Arts

High School, College
Whole Class
30-60 Minutes

TEACHER GUIDE, ACTIVITY PLAN, STUDENT HANDOUT

Informational Text

Pdf

Sox Sperry & Chris Sperry

2016 Addressing National Security

Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton and Donald Trump campaigns for message, point of view, purpose and values.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: 2016 Presidential Campaign & The Trump Presidency

Film/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
30-60 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN

Television Commercial

Mp4, Pdf

Sox Sperry & Chris Sperry

2016 Appealing for Racial Justice

Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton & Donald Trump campaigns for message, point of view, target audience and purpose.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: 2016 Presidential Campaign & The Trump Presidency

Film/Video Arts, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology

High School, College
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN

Television Commercial, Web Video

Mp4, Pdf

Sox Sperry & Chris Sperry

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