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2004 Spin/Counter-Spin: Speeches, Articles, Ads & Websites



Media literacy and critical thinking lesson analyzing speeches, articles, ads and website post about the 2004 Bush Kerry campaigns for messages about political campaign spin and target audience.

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This resource is part of the following contextual materials. Resources can be explored on their own but are most useful for teachers when downloaded as part of their parent content. Click on the links below to see this Resource in context:

Playlist: English Language Arts
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
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Resource Details


Relevant Subject Area(s)

English Language Arts, General Media And Information Literacy, Commercial Arts/Advertising, Journalism, US History And Government, Economics

Grade Level(s)

High School

Media Type(s)

Informational Text, News Article/headlines, Speech, Television Commercial/PSA

Author(s)

Sox Sperry & Chris Sperry

View Standards

Resource Standard Common Core ELA Strand
Reading: History Social Studies (RH), Reading: Informational text (RI), Speaking and Listening (SL)