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2004 Targeting Latinos Commercials



Media literacy and critical thinking activity analyzing commercials targeting Latino voters from the 2004 campaign for messages about cultural appeal and target audience.

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This resource is part of the following contextual materials. Resources can be explored on their own but are most useful for teachers when downloaded as part of their parent content. Click on the links below to see this Resource in context:

Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
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Resource Details


Relevant Subject Area(s)

Commercial Arts/Advertising, US History And Government, Sociology

Grade Level(s)

High School

Media Type(s)

Television Commercial/PSA

Author(s)

Sox Sperry & Chris Sperry

View Standards

Resource Standard Common Core ELA Strand
Reading: History Social Studies (RH), Speaking and Listening (SL)