1988 Dukakis Packaging Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1988 Dukakis campaign for messages about image construction in presidential campaigns.
1988 Dukakis Packaging Commercial
Supplemental Materials
This resource is part of the following contextual materials. Resources can be explored on their own but are most useful for teachers when downloaded as part of their parent content. Click on the links below to see this Resource in context:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
User Feedback
Read Feedback From Users Submit User Feedback
Resource Details
Relevant Subject Area(s)
Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information LiteracyGrade Level(s)
High School, CollegeMedia Type(s)
Television CommercialAuthor(s)
Sox Sperry & Chris SperryView Standards
Resource Standard Common Core ELA StrandReading: History Social Studies (RH), Speaking and Listening (SL)