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Marketing OxyContin: Profits, Lives and Disinformation
Media documents are excerpts from a company memo from Purdue Pharma, an investigative reporting video, an online article and two government reports related to the marketing of OxyContin. Students analyze messages about the role of industry in fueling the opioid epidemic and the credibility of the media documents.
High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
High Fructose Corn Syrup? Is There a Problem? Who Says?
Students analyze a commercial from the Corn Refiners Association, a blog post from an industry-supported group and an article from the Union of Concerned Scientists for messages about the health impacts of high fructose corn syrup, the spread of scientific misinformation and how funders influence media messages.
High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
Decoding the Dollar Bill: Historical Context and Identity
Students analyze the imagery, symbols and words on the dollar bill for messages about the United States, historical context and our own identities.
Middle School, High School, College
Whole Class
15-30 Minutes
What Does the Dollar Bill Tell You About the United States?
Students analyze the imagery on the dollar bill for symbols and messages about the beliefs of the founders of the United States and about what constitutes media.
Lower Elementary, Upper Elementary
Whole Class
15-30 Minutes
Should the Government Support Gun Research?
In this media literacy activity students analyze short text documents from a scientific research paper abstract from the New England Journal of Medicine, a news story from the National Rifle Association, a magazine article from Smithsonian and an op-ed from the National Review for messages about scientific gun research, credibility, sourcing and their own biases.
High School, College
Whole Class
30-60 Minutes
Election 2020 – The Facts are Clear but Who Do We Trust?
In this media literacy activity students analyze a collection of tweets from President Trump, a televised press conference statement by President-elect Joe Biden, a video opinion piece by Fox News commentator Tucker Carlson, a press release from the U.S. Government office for cyber-security and infrastructure security and an online fact checking webpage by the Annenberg Public Policy Center for messages about the 2020 Presidential election results and media credibility.
High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes
Presidents and Propaganda?
This activity asks students to reflect on the definitions of propaganda and fascist propaganda as they analyze two short videos: a pro-Obama music video produced by musician will.i.am in 2008 and a pro-Trump video shown at the Ellipse in Washington DC shortly before the Capitol insurrection on January 6, 2021.
High School, College
Whole Class
15-30 Minutes
Mapping Ancient Civilizations: Who’s Included and Who’s Not?
In this media literacy activity students analyze the bias and techniques used in maps of ancient civilizations.
Upper Elementary, Middle School, High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes
Polling on Structural Racism: What Do Different People Believe?
In this media literacy activity students analyze charts and graphs showing polling data on how different groups view structural racism in the United States.
High School, College
Whole Class
15-30 Minutes
Incan Religion – What Sources Should I Use?
In this media literacy activity students analyze excerpts from different media documents – a young adult fiction book, a Wikipedia article, a Twinkl education page, a magazine article, a tourism webpage, a documentary film and an animated children’s film – to assess the credibility and usefulness of each source for research on Incan religion.
Upper Elementary, Middle School
Whole Class
30-60 Minutes
Ancient Egypt - Ancient Media?
In this media literacy activity students analyze images of things found in ancient Egypt to determine which might be considered media and to explore how the cultural characteristics of places change over time.
Upper Elementary, Middle School
Whole Class
15-30 Minutes
Two Views of an Insurrection: January 6, 2021
In this media literacy activity students analyze the choices made in constructing two news reports on the January 6, 2021 storming of the U.S. Capitol and how we interpret the bias of each.
High School, College
Whole Class
15-30 Minutes
Storming the Capitol: Front Page Constructions
In this media literacy activity students analyze newspaper front pages for messages about media representation of the storming of the Capitol.
Middle School, High School, College
Whole Class
15-30 Minutes
Bottled Water?
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students watch short video clips with English narration and text to analyze authorship, purpose and target audience and to discuss environmental issues related to bottled water.
Middle School, High School
Whole Class
15-30 Minutes
Online Scams– Will You Fall for It?
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students analyze web notices to identify different types of online scams.
Middle School, High School, College
Whole Class
15-30 Minutes
Practicing Respect on Public Transportation
In this media literacy activity students analyze short video clips for messages about respect on public transportation.
Middle School, High School
Whole Class
15-30 Minutes
Clickbait – Can You Spot It?
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students analyze webpages to identify clickbait strategies.
Middle School, High School, College
Whole Class
15-30 Minutes
Who’s Selling Me on this Sport?: Identifying Target Audience
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students analyze social media posts for messages about different types of sports in Panama.
Middle School, High School, College
Whole Class
15-30 Minutes
To Smoke or Not to Smoke?: Advertising & Persuasion
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students analyze a poster from the 1970s and a webpage and product packaging from the 2010s for messages about smoking.
Middle School, High School, College
Whole Class
15-30 Minutes
Money is Not the Same Everywhere: Techniques of Communication
This media literacy activity was created to integrate the teaching of English language instruction with media literacy for educators in Panama. In this media literacy activity students analyze currencies from Panama and the United States for messages about techniques of construction and historical context.
Middle School, High School, College
Whole Class
15-30 Minutes