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Marketing OxyContin: Profits, Lives and Disinformation



Media documents are excerpts from a company memo from Purdue Pharma, an investigative reporting video, an online article and two government reports related to the marketing of OxyContin. Students analyze messages about the role of industry in fueling the opioid epidemic and the credibility of the media documents.


Marketing OxyContin: Profits, Lives and Disinformation
Marketing Oxycontin: Profits, Lives, and Disinformation Activity Plan
Marketing Oxycontin: Profits, Lives, and Disinformation Student Handout
Inside the Opioid Industry’s Marketing Machine

Supplemental Materials
How to Use These Materials - Activities
Tips for Online Media Decoding
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Resource Details


Relevant Subject Area(s)

Health, Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy

Grade Level(s)

High School, College

Media Type(s)

Informational Text, News - Print, News - Video, Web Video

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