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2004 Photo Ops and Counter Ops
Media literacy and critical thinking lesson analyzing a series of photos taken during during the 2004 Bush Kerry campaigns for messages about target audience, candidate imagery and attack.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
2004 Swift Boat Veterans for Truth Commercial
Media literacy and critical thinking lesson analyzing a political ad by an anti-Kerry advocacy group during the 2004 Bush Kerry campaigns for messages about war, candidate honesty and attack.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2004 Targeting Latinos Commercials
Media literacy and critical thinking activity analyzing commercials targeting Latino voters from the 2004 campaign for messages about cultural appeal and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2008 Biographical Films
Media literacy and critical thinking activity decoding Obama and McCain biographical films for message, historical context, target audience and purpose.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
2008 Fear in TV Commercials
Media literacy and critical thinking activity decoding fear in campaign ads by Hilary Clinton, Barack Obama and John McCain for messages about foreign policy, attack and fear.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: The U.S. at War and Peace: American Revolution to the War in IraqUnit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2008 Historical Election Magazine Covers
Media literacy and critical thinking lesson decoding magazine covers related to Barack Obama's historic campaign to become the first African-American president for messages about imagery, target audience and historical context.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
2008 Is Obama a Muslim? Sources & Credibility
Media literacy and critical thinking lesson decoding an email, blog post, newspaper story and website articles for messages about whether Barack Obama is a Muslim, sourcing and credibility.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: English Language Arts
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
High School, College
Pair, Group - Small (3-5 Members), Whole Class
Over 60 Minutes
2008 Political Satire or Libel?
Media literacy and critical thinking lesson decoding a New Yorker magazine cover depicting Barack and Michele Obama as radicals for messages about fear, stereotyping and satire.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Individual, Whole Class
Over 60 Minutes
2008 Targeting Youth with New Media
Media literacy and critical thinking lessons decoding new media forms such as texting, phone apps, email and entertainment news programs for messages about the Obama campaign efforts to target young voters.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes
2016 Addressing Economic Inequality
Media literacy and critical thinking activity decoding website text from the Hillary Clinton, Donald Trump and Bernie Sanders campaigns for message, rhetoric and effect.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyPlaylist: Economics & Social Justice
High School, College
Whole Class
30-60 Minutes
2016 Addressing National Security
Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton and Donald Trump campaigns for message, point of view, purpose and values.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School, College
Whole Class
30-60 Minutes
2016 Appealing for Racial Justice
Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton & Donald Trump campaigns for message, point of view, target audience and purpose.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School, College
Whole Class
15-30 Minutes
2016 Breaking the Glass Ceiling
Media literacy and critical thinking activity decoding videos about the candidacies of Shirley Chisholm and Hillary Clinton for message, historical context, target audience and technique.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School, College
Whole Class
30-60 Minutes
2016 Campaigning Leading to Fear
Media literacy and critical thinking activity decoding website images and text from articles about the suggestion that Donald Trump's candidacy causes fear among students for message, sourcing, credibility and bias.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School
Whole Class
30-60 Minutes
2016 Constructing Candidate Biography
Media literacy and critical thinking activity decoding Donald Trump and Hillary Clinton film biographies for messages, point of view and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School
Whole Class
30-60 Minutes
2016 Ensuring Voting Rights
Media literacy and critical thinking activity decoding news videos about voting rights for message, point of view, credibility and bias.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School
Whole Class
30-60 Minutes
2016 Explaining the Result
Media literacy and critical thinking activity decoding TV news clips explaining the outcome of the 2016 election for point of view, credibility and interpretation.
High School, College
Whole Class
15-30 Minutes
2016 Media Making the Candidate?
Media literacy and critical thinking activity decoding articles about the role of the media in creating Donald Trump's candidacy for the impact of media, bias and interpretation.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School, College
Whole Class
30-60 Minutes
2016 Responding to Climate Change
Media literacy and critical thinking activity decoding Republican and Democratic Party platforms about climate change for message, structure and differentiating fact form opinion.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School
Whole Class
30-60 Minutes
2016 Targeting Messages on Immigration
Media literacy and critical thinking activity decoding two Donald Trump speeches on immigration for message, target audience and rhetorical technique.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyPlaylist: Global Studies
High School
Whole Class
30-60 Minutes