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1992 Bush What am I Fighting For Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1992 Bush campaign for messages about economics and foreign policy.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1992 Clinton Journey Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1992 Clinton campaign for messages about image construction and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Dukakis Tank Ride Photo & Bush Dukakis Tank Ride Commercial
Media literacy and critical thinking activity analyzing a photograph from the 1988 Dukakis campaign and a commercial from the Bush campaign for messages about image construction and national security.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1988 Dukakis Packaging Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1988 Dukakis campaign for messages about image construction in presidential campaigns.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Bush Revolving Door Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1988 George Bush campaign for messages about race, fear and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Newsweek Cover, Jesse Jackson, and Poll Results
Media literacy and critical thinking activity analyzing a magazine cover and poll results about Jesse Jackson's 1988 campaign for messages about race and media bias.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1984 Reagan a Bear in the Woodside Commercial
Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about national security and fear.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1984 Time Ferraro Interview
Media literacy and critical thinking activity analyzing an interview with 1984 vice-presidential candidate Geraldine Ferraro for messages about gender and campaigning.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1984 Mondale "Trade Deficit" Commercial
Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Walter Mondale for messages about economics and candidate imagery.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1984 Reagan "Morning in America" TV Commercial
Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about economics and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1984 Time Covers Reagan "Man of the Year"
Media literacy and critical thinking activity analyzing to covers from Time magazine featuring Ronald Reagan as “Man of the Year†for messages about presidential image and historical context.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1972 McGovern & Nixon Commercials
Media literacy and critical thinking activity analyzing commercials from the 1972 McGovern and Nixon campaigns for messages about the Vietnam War.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1968-1972 A Nation in CrisisKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1968 Humphrey "Man on the Street" Commercial
Media literacy and critical thinking activity analyzing a commercial for the Humphrey campaign for messages about target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1968-1972 A Nation in CrisisKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1968 Wallace "Law and Order" Commercial
Media literacy and critical thinking activity analyzing a commercial for the George Wallace campaign for messages about race, fear and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1968-1972 A Nation in CrisisKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1968 Nixon "Law and Order" Commercial
Media literacy and critical thinking activity analyzing a commercial for the Nixon campaign for messages about target audience and law and order
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1968-1972 A Nation in CrisisKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1968 Robert Kennedy with Cesar Chavez Article
Media literacy and critical thinking activity analyzing a newspaper article about Robert Kennedy's support for Cesar Chavez War for messages about labor, Mexican Americans and media bias.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1968-1972 A Nation in CrisisKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1964 Mississippi Freedom Democratic Party Testimony
Media literacy and critical thinking activity analyzing a video of the televised testimony of Fannie Lou Hamer of the Mississippi Freedom Democratic Party testimony for messages about racism and voter suppression.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1952-1964 The Advent of TelevisionKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1964 Campaign Button Collage
Media literacy and critical thinking activity analyzing a collection of buttons from the 1964 Johnson and Goldwater campaigns for messages about attack and fear in Presidential campaigns.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1952-1964 The Advent of TelevisionKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1960 Kennedy's Address to Ministerial Conference
Media literacy and critical thinking activity analyzing a speech from the 1960 Kennedy campaign to a group of ministers for messages about his Catholicism and religious tolerance.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1952-1964 The Advent of TelevisionKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1960 Nixon-Kennedy Debate
Media literacy and critical thinking lesson analyzing a video clip with and without sound from the 1960 debate between John Kennedy and Richard Nixon for messages about candidate image and televised debates.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1952-1964 The Advent of TelevisionKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes