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Pocahontas: Can We Really Know Who She Was?
Students analyze clips from videos for messages about Pocahontas and about judging the credibility of contemporary sources about historical events.
Upper Elementary, Middle School
15-30 Minutes
Trails of Tears: Who's Telling the Stories and How?
Students analyze videos about the Cherokee trails of tears for messages about techniques, credibility and sourcing.
Middle School, High School
30-60 Minutes
Zero: Who Invented It and How Do We Know?
Students analyze short videos for messages about zero, when and where it was invented, the credibility and point of view of information, and about the influence of culture on history.
Middle School, High School, College
15-30 Minutes
2004 Spin/Counter-Spin: Speeches, Articles, Ads & Websites
Media literacy and critical thinking lesson analyzing speeches, articles, ads and website post about the 2004 Bush Kerry campaigns for messages about political campaign spin and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: English Language ArtsUnit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
High School, College
Individual, Pair, Whole Class
30-60 Minutes
2000 Newsweek Sidebar "Faith is Busting Out All Over"
Media literacy and critical thinking activity analyzing a magazine sidebar about expressions of faith among primary candidates for messages about candidate appeals and religious faith.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2000 Where is the Salsa? Article
Media literacy and critical thinking activity analyzing a magazine article about candidate appeals to Latino voters for messages about target audience and race.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
2000 Election Campaign Websites
Media literacy and critical thinking lesson analyzing the websites of Gore, Bush and Nader for messages about issues, candidate imagery and voter appeals.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Economics & Social JusticeUnit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
2000 Convention Entrances
Media literacy and critical thinking activity analyzing the convention entrances of each candidate to receive their party's nomination for messages about candidate imagery and voter appeals.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2000 Gore and Bush Intro to Saturday Night Live
Media literacy and critical thinking activity analyzing clips from Saturday Night Live appearances by George W Bush and Al Gore for messages about reaching voters and candidate imagery.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2000 Saturday Night Live Debate Skit
Media literacy and critical thinking activity analyzing clips from a Saturday Night Live skit about a 2000 debate between George W Bush and Al Gore for messages about candidate images and satire.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
2000 Gore-Bush 1st Debate
Media literacy and critical thinking activity analyzing clips from a 2000 debate between George W Bush and Al Gore for messages about economic issues and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1992 Bush & Clinton's Arkansas Commercials
Media literacy and critical thinking lesson analyzing commercials from the 1992 Bush and Clinton campaign for messages about economics and attack.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Individual, Pair, Whole Class
30-60 Minutes
1992 Bush What am I Fighting For Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1992 Bush campaign for messages about economics and foreign policy.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1992 Clinton Journey Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1992 Clinton campaign for messages about image construction and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Dukakis Tank Ride Photo & Bush Dukakis Tank Ride Commercial
Media literacy and critical thinking activity analyzing a photograph from the 1988 Dukakis campaign and a commercial from the Bush campaign for messages about image construction and national security.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1988 Dukakis Packaging Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1988 Dukakis campaign for messages about image construction in presidential campaigns.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Bush Revolving Door Commercial
Media literacy and critical thinking activity analyzing a commercial from the 1988 George Bush campaign for messages about race, fear and target audience.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1988 Newsweek Cover, Jesse Jackson, and Poll Results
Media literacy and critical thinking activity analyzing a magazine cover and poll results about Jesse Jackson's 1988 campaign for messages about race and media bias.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes
1984 Reagan a Bear in the Woodside Commercial
Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about national security and fear.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
1984 Time Ferraro Interview
Media literacy and critical thinking activity analyzing an interview with 1984 vice-presidential candidate Geraldine Ferraro for messages about gender and campaigning.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 1984-1992 Mass Marketing the ImageKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
30-60 Minutes