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Your Search Results (99)

  • Lessons (89)
  • Professional Development (10)


2016 Media Making the Candidate?

Media literacy and critical thinking activity decoding articles about the role of the media in creating Donald Trump's candidacy for the impact of media, bias and interpretation.

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Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Whole Class
30-60 Minutes

ACTIVITY PLAN, TEACHER GUIDE, STUDENT HANDOUT
Pdf
Sox Sperry


Additional Practice Videos for First Grade

A set of 10 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.

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Health, Commercial Arts/Advertising, General Media Literacy, Library/Information Literacy


Lower Elementary
Whole Class
15-30 Minutes

TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe


Additional Practice Videos for Kindergarten

A set of 11 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.

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Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, General Media Literacy, Library/Information Literacy


Lower Elementary
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE
Television Commercial
Mp4, Pdf
Cyndy Scheibe


Advertiser's Power of Persuasion - Animals

Media literacy and critical thinking lesson analyzing print advertisements and public service messages about dogs and endangered species. Writing scripts for ads or public service announcements promoting actions to protect animals.

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Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, ELA/English Language Arts


Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

VIDEO, POWERPOINT, STUDENT HANDOUT, TEACHER GUIDE, LESSON PLAN
Illustration, Television Commercial, Webpage, Web Video
Mp4, Pptx, Pdf
Sox Sperry & Caren Arnold


Advertiser's Power of Persuasion - Fruits & Vegetables

Media literacy and critical thinking lesson analyzing print advertisements and public service messages about carrot-related food products and writing scripts for ads or public service announcements promoting healthy eating habits.

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Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, ELA/English Language Arts


Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT, VIDEO
Documentary Film, Television Commercial, Webpage
Pdf, Pptx, Mp4
Sox Sperry & Caren Arnold


Advertiser's Power of Persuasion - Water

Media literacy and critical thinking lesson analyzing print advertisements and public service messages about bottled water and vitamin water and writing scripts for ads or public service announcements promoting their water consumption design for a healthy body, budget and earth.

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Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, ELA/English Language Arts


Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

VIDEO, POWERPOINT, STUDENT HANDOUT, TEACHER GUIDE, LESSON PLAN
Television Commercial, Webpage
Mp4, Pptx, Pdf
Sox Sperry & Caren Arnold


Baby Shark: Introducing Analysis Skills

Students analyze the viral video “Baby Shark” to practice observation, link evidence to a document, assess what is true and not about sharks, and reflect on the credibility of media messages.

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Music, Life Sciences, General Media Literacy, Library/Information Literacy


Lower Elementary

15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Music/song, Web Video
Mp4, Pdf
Faith Rogow


Butterflies in the Media

Students analyze a magazine cover, a T-shirt, a book cover, a webpage, a button and a comic for messages about butterflies, endangered species and media forms.

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Life Sciences, Environmental Studies, General Media Literacy, ELA/English Language Arts


Lower Elementary, Upper Elementary

15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT
Illustration, Informational Text, Magazine, Webpage
Pdf, Pptx
Sox Sperry


Cereal Commercials

Media literacy and critical thinking lesson introducing the concept of a "complete breakfast," identifying packaging clues about sugar in cereal and recognizing tricks in the construction of breakfast cereal commercials.

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Health, Commercial Arts/Advertising, Nutrition, Consumer Education


Lower Elementary
Pair, Group - Small (3-5 Members), Whole Class
15-30 Minutes, 30-60 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe & Jane Koestler


Commercials, Part 1

Media literacy and critical thinking lesson introducing the concept of advertiser intent and tricks in the construction of TV commercials.

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Commercial Arts/Advertising, Consumer Education


Lower Elementary
Pair, Whole Class
15-30 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe & Jane Koestler


Commercials, Part 2

Media literacy and critical thinking lesson introducing the concept of target audience and tricks in the construction of TV commercials.

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Health, Commercial Arts/Advertising, Nutrition, Consumer Education


Lower Elementary
Pair, Whole Class
30-60 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe & Jane Koestler


Confirmation Bias, Coronavirus and the 2020 Presidential Campaign

In this media literacy activity students analyze the credibility of a controversial pro-Biden political ad attacking President Trump on his handling of the coronavirus pandemic, a tweet in response by Trump War Room, and an article from the fact-checking website Politifact about the controversy. Students then analyze their own confirmation bias as they reflect on how they evaluate the credibility of sources on political issues.

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Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

VIDEO, STUDENT HANDOUT, ACTIVITY PLAN, TEACHER GUIDE
Web Video, Informational Text, Social Media, Television Commercial, Webpage, Web Video
Mp4, Pdf
Sox Sperry


Confrontation in the Streets: What Do You know?

In this media literacy activity students analyze a viral video and a TV news program on the same event for messages about historical context and viral messages in social media.

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Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
News - Video, Social Media, Television Program, Web Video
Mp4, Pdf
Sox Sperry


Conspiracy Theories About COVID-19: Who’s Selling? Who’s Buying?

In this media literacy activity students analyze media documents that allege conspiracies related to the coronavirus. Students then analyze media messages for credibility and reflect on their own biases in interpreting conspiracy theories.

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Health, Psychology, Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy


Middle School, High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN
Magazine, News - Print, Social Media, Webpage
Pdf
Sox Sperry


Covering Black Lives Matter: Front Page Constructions

In this media literacy activity students analyze newspaper front pages for messages about media representation of nationwide protests following the murder of George Floyd.

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Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


Middle School, High School, College
Whole Class
15-30 Minutes

ACTIVITY PLAN, POWERPOINT, TEACHER GUIDE
News - Print, Photograph
Pdf, Pptx
Sox Sperry


Dinosaurs: What’s True and What’s Not?

Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.

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Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


Lower Elementary, Upper Elementary

15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT
Animated Film, Illustration, Informational Text, Poster, Print Advertisement, Television Program, Webpage
Pdf, Pptx
Sox Sperry


Discourse or Disinformation?

Media literacy and critical thinking lesson analyzing conflicting presentations of scientific information about global warming in various drafts of government reports, video and opinion articles .

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Film/Video Arts, Journalism, Life Sciences, Environmental Studies, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT READING, STUDENT HANDOUT, STUDENT WORKSHEET, VIDEO
Documentary Film, Informational Text, News - Print
Pdf, Mp4
Chris Sperry, Dan Flerlage, Alexander Papouchis


Election 2020 – The Facts are Clear but Who Do We Trust?

In this media literacy activity students analyze a collection of tweets from President Trump, a televised press conference statement by President-elect Joe Biden, a video opinion piece by Fox News commentator Tucker Carlson, a press release from the U.S. Government office for cyber-security and infrastructure security and an online fact checking webpage by the Annenberg Public Policy Center for messages about the 2020 Presidential election results and media credibility.

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Psychology, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes

VIDEO, TEACHER GUIDE, STUDENT HANDOUT
Editorial Opinion, News - Video, Web Video, News - Video, Speech, Editorial Opinion, Informational Text, News - Video, Social Media, Speech, Web Video
Mp4, Pdf
Sox Sperry


Fact Checkers: How Do They Decide?

In this media literacy activity students analyze fact checking websites for messages about their goals and processes for determining credibility.

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Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Individual, Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN
Blog Post, Webpage
Pdf
Sox Sperry


Fact Checkers: How Do They Decide?

In this media literacy activity students analyze fact checking websites for messages about their goals and processes for determining credibility.

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Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Individual, Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN
Blog Post, Webpage
Pdf
Sox Sperry