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2016 Media Making the Candidate?
Media literacy and critical thinking activity decoding articles about the role of the media in creating Donald Trump's candidacy for the impact of media, bias and interpretation.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyHigh School, College
Whole Class
30-60 Minutes
Additional Practice Videos for First Grade
A set of 10 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: First Grade LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
Whole Class
15-30 Minutes
Additional Practice Videos for Kindergarten
A set of 11 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
Whole Class
15-30 Minutes
Advertiser's Power of Persuasion - Animals
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about dogs and endangered species. Writing scripts for ads or public service announcements promoting actions to protect animals.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
Advertiser's Power of Persuasion - Fruits & Vegetables
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about carrot-related food products and writing scripts for ads or public service announcements promoting healthy eating habits.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Plants (lower elementary)Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
Advertiser's Power of Persuasion - Water
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about bottled water and vitamin water and writing scripts for ads or public service announcements promoting their water consumption design for a healthy body, budget and earth.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
Baby Shark: Introducing Analysis Skills
Students analyze the viral video “Baby Shark” to practice observation, link evidence to a document, assess what is true and not about sharks, and reflect on the credibility of media messages.
Lower Elementary
15-30 Minutes
Butterflies in the Media
Students analyze a magazine cover, a T-shirt, a book cover, a webpage, a button and a comic for messages about butterflies, endangered species and media forms.
Lower Elementary, Upper Elementary
15-30 Minutes
Cereal Commercials
Media literacy and critical thinking lesson introducing the concept of a "complete breakfast," identifying packaging clues about sugar in cereal and recognizing tricks in the construction of breakfast cereal commercials.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
Pair, Group - Small (3-5 Members), Whole Class
15-30 Minutes, 30-60 Minutes
Commercials, Part 1
Media literacy and critical thinking lesson introducing the concept of advertiser intent and tricks in the construction of TV commercials.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
Pair, Whole Class
15-30 Minutes
Commercials, Part 2
Media literacy and critical thinking lesson introducing the concept of target audience and tricks in the construction of TV commercials.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
Pair, Whole Class
30-60 Minutes
Confirmation Bias, Coronavirus and the 2020 Presidential Campaign
In this media literacy activity students analyze the credibility of a controversial pro-Biden political ad attacking President Trump on his handling of the coronavirus pandemic, a tweet in response by Trump War Room, and an article from the fact-checking website Politifact about the controversy. Students then analyze their own confirmation bias as they reflect on how they evaluate the credibility of sources on political issues.
High School, College
Whole Class
15-30 Minutes
Confrontation in the Streets: What Do You know?
In this media literacy activity students analyze a viral video and a TV news program on the same event for messages about historical context and viral messages in social media.
High School, College
Whole Class
15-30 Minutes
Conspiracy Theories About COVID-19: Who’s Selling? Who’s Buying?
In this media literacy activity students analyze media documents that allege conspiracies related to the coronavirus. Students then analyze media messages for credibility and reflect on their own biases in interpreting conspiracy theories.
Middle School, High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
Covering Black Lives Matter: Front Page Constructions
In this media literacy activity students analyze newspaper front pages for messages about media representation of nationwide protests following the murder of George Floyd.
Middle School, High School, College
Whole Class
15-30 Minutes
Dinosaurs: What’s True and What’s Not?
Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.
Lower Elementary, Upper Elementary
15-30 Minutes
Discourse or Disinformation?
Media literacy and critical thinking lesson analyzing conflicting presentations of scientific information about global warming in various drafts of government reports, video and opinion articles .
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: Climate Change
Playlist: English Language Arts
High School, College
Whole Class
Over 60 Minutes
Election 2020 – The Facts are Clear but Who Do We Trust?
In this media literacy activity students analyze a collection of tweets from President Trump, a televised press conference statement by President-elect Joe Biden, a video opinion piece by Fox News commentator Tucker Carlson, a press release from the U.S. Government office for cyber-security and infrastructure security and an online fact checking webpage by the Annenberg Public Policy Center for messages about the 2020 Presidential election results and media credibility.
High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes
Fact Checkers: How Do They Decide?
In this media literacy activity students analyze fact checking websites for messages about their goals and processes for determining credibility.
High School, College
Individual, Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes
Fact Checkers: How Do They Decide?
In this media literacy activity students analyze fact checking websites for messages about their goals and processes for determining credibility.
High School, College
Individual, Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes