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Additional Practice Videos for First Grade
A set of 10 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: First Grade LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Health, Commercial Arts/Advertising, General Media Literacy, Library/Information Literacy
Lower Elementary
Whole Class
15-30 Minutes
TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe
Additional Practice Videos for Kindergarten
A set of 11 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, General Media Literacy, Library/Information Literacy
Lower Elementary
Whole Class
15-30 Minutes
VIDEO, TEACHER GUIDE
Television Commercial
Mp4, Pdf
Cyndy Scheibe
Advertiser's Power of Persuasion - Animals
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about dogs and endangered species. Writing scripts for ads or public service announcements promoting actions to protect animals.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, ELA/English Language Arts
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
VIDEO, POWERPOINT, STUDENT HANDOUT, TEACHER GUIDE, LESSON PLAN
Illustration, Television Commercial, Webpage, Web Video
Mp4, Pptx, Pdf
Sox Sperry & Caren Arnold
Advertiser's Power of Persuasion - Fruits & Vegetables
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about carrot-related food products and writing scripts for ads or public service announcements promoting healthy eating habits.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Plants (lower elementary)Kit: Media Constructions of Sustainability: Lower Elementary
Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, ELA/English Language Arts
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT, VIDEO
Documentary Film, Television Commercial, Webpage
Pdf, Pptx, Mp4
Sox Sperry & Caren Arnold
Advertiser's Power of Persuasion - Water
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about bottled water and vitamin water and writing scripts for ads or public service announcements promoting their water consumption design for a healthy body, budget and earth.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, ELA/English Language Arts
Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes
VIDEO, POWERPOINT, STUDENT HANDOUT, TEACHER GUIDE, LESSON PLAN
Television Commercial, Webpage
Mp4, Pptx, Pdf
Sox Sperry & Caren Arnold
African Money
Media literacy and critical thinking lesson analyzing messages about African countries by examining images in currency.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingKit: Introducing Africa: Critical Thinking and Media Literacy
Visual Arts, Global Studies, Economics, ELA/English Language Arts
Upper Elementary
Group - Small (3-5 Members), Whole Class
30-60 Minutes, Over 60 Minutes
STUDENT WORKSHEET, STUDENT HANDOUT, TEACHER GUIDE, LESSON PLAN, POWERPOINT
Illustration
Pdf, Ppt
Chris Sperry, Carrie LaZarre & Marilyn Mayer
African and Free – Maroon Resistance in the Americas
Students analyze videos produced by and about people of the African diaspora in the Americas for messages about representations of their peoples' freedom, resistance, and ties to Africa.
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Film/Video Arts, Environmental Studies, US History And Government, US History, Civics And Government, Global Studies, Sociology, ELA/English Language Arts
Middle School, High School, College
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Documentary Film, Television Program, Web Video
Mp4, Pdf
Sox Sperry
After War Begins
Media literacy and critical thinking lesson using four short film excerpts to reflect on choices for peacemaking during the Iraq War, especially among those serving in the military.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Iraq WarKit: Media Constructions of Peace
Film/Video Arts, US History And Government, US History, Civics And Government, Sociology
Middle School, High School, College
Pair, Whole Class
30-60 Minutes
LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, VIDEO
Documentary Film, Feature Film
Pdf, Mp4
Sox Sperry
Ageism in Advertising: Promoting or Countering Stereotypes?
Students analyze television commercials for messages about stereotypes and counter-stereotypes of elders.
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Psychology, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Upper Elementary, Middle School, High School, College
Whole Class
15-30 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial
Mp4, Pdf
Sox Sperry
Agriculture: Sustainable v. Industrial
This is a media literacy and critical thinking activity in which students decode two web videos for messages about industrial and sustainable agriculture.
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Health, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, Environmental Studies, Economics
Middle School, High School, College
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Web Video
Mp4, Pdf
Robert Jensen
All You Need is Love: The Beatles in Music and Film
Students analyze excerpts from a documentary, an animated film and a video of a music performance, all centering on the song “All You Need Is Love,” for messages about artistic expression, historical context and interpretation.
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Film/Video Arts, Music, Sociology, ELA/English Language Arts
Upper Elementary, Middle School, High School, College
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Animated Film, Documentary Film, Music/song, Television Program, Web Video
Mp4, Pdf
Sox Sperry
America: Through Music Videos
Students analyze excerpts from music videos about America for messages about identity, media forms and historical and cultural context.
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Film/Video Arts, Music, US History And Government, US History, Civics And Government, Global Studies, Sociology, ELA/English Language Arts
Middle School, High School, College
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Feature Film, Music/song, Web Video
Mp4, Pdf
Sox Sperry
American Rifleman: Message Shifting Over Time
This is a media literacy and critical thinking activity in which students analyze covers from American Rifleman magazine from the 1970s, 1990s and 2010s for messages about changing target audience.
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Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
Middle School, High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN
Pdf, Pptx
Sox Sperry
Analyzing the Roots of Terrorism
Media literacy and critical thinking lesson exploring possible reasons for militant Muslim attacks on the west by analyzing and comparing four editorial writings, a speech by President George W Bush and an interview with Osama bin Laden.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: The U.S. at War and Peace: American Revolution to the War in IraqUnit: Militant Muslims and the U.S.
Kit: Media Constructions of the Middle East
Journalism, US History And Government, US History, Civics And Government, Global Studies, Sociology, ELA/English Language Arts
High School, College
Whole Class
30-60 Minutes
LESSON PLAN, TEACHER GUIDE, STUDENT READING, STUDENT WORKSHEET
Editorial Opinion, Informational Text, News - Print, Speech
Pdf
Chris Sperry & Sox Sperry
Ancient Egypt - Ancient Media?
In this media literacy activity students analyze images of things found in ancient Egypt to determine which might be considered media and to explore how the cultural characteristics of places change over time.
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Visual Arts, Global Studies, Sociology, General Media Literacy, Library/Information Literacy
Upper Elementary, Middle School
Whole Class
15-30 Minutes
TEACHER GUIDE, ACTIVITY PLAN, POWERPOINT
Illustration
Pdf, Ppt
Sox Sperry
Ancient Nubia & Ancient Egypt: What’s the Story?
In this media literacy activity students analyze two film clips for messages about the ancient Egyptians and Kushites, the role of racism in archaeology and storytelling choices in documentary film.
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Psychology, Film/Video Arts, Global Studies, Sociology
Middle School, High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, ACTIVITY PLAN, VIDEO
Documentary Film, Television Program, Web Video
Pdf, Mp4
Sox Sperry
Apocalyptic Weather Systems in Movies: Science Fact or Science Fiction
This is a media literacy and critical thinking activity in which students analyze a brief clip from the feature film, "The Day After Tomorrow" and a science blog post for conflicting perspectives on the potential impacts of extreme weather events related to global climate change.
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Film/Video Arts, Physical Sciences, Environmental Studies, Sociology, General Media Literacy, Library/Information Literacy
Middle School, High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, ACTIVITY PLAN, STUDENT HANDOUT, VIDEO
Feature Film, Webpage, Feature Film
Pdf, Mp4
Sherry Altman And Bonnie Quackenbush
Aretha Franklin: Amazing Grace
Students analyze excerpts from a documentary and a TV mini-series about Aretha Franklin singing “Amazing Grace” for messages about artistic expression and the impact on individuals and society.
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Film/Video Arts, Music, US History And Government, US History, Civics And Government, Sociology, English Language Instruction
Middle School, High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, ACTIVITY PLAN, VIDEO
Documentary Film, Web Video, Documentary Film, Feature Film
Pdf, Mp4
Sox Sperry
Artistic Repurposing as Environmental Activism
This is a media literacy and critical thinking activity in which students analyze a web video and film trailer about the impacts of oceanic plastic pollution for messages about artists actions for environmental awareness.
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Film/Video Arts, Environmental Studies
Upper Elementary, Middle School
Whole Class
15-30 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Web Video
Mp4, Pdf
Ana Goldsmith & Sox Sperry
Assessing Carbon Footprints
Media literacy and critical thinking lesson analyzing the carbon footprint implications for various products using short readings and "green" advertisements culminating in student reflection on personal consumer choice as it relates to sustainability.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Climate ChangeFilm/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, Physical Sciences, Economics
High School, College
Whole Class
Over 60 Minutes
LESSON PLAN, TEACHER GUIDE, STUDENT READING, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT, VIDEO
Informational Text, Television Commercial, Webpage, Web Video
Pdf, Ppt, Mp4
Chris Sperry, Dan Flerlage, Alexander Papouchis