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2008 Economy Ads
Media literacy and critical thinking activity decoding Obama and McCain television advertisements on the economy for message and technique.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
High School, College
Whole Class
15-30 Minutes
Abolitionists on Film
Media literacy and critical thinking lesson using four short film excerpts to teach about arguments for the abolition of slavery and the tactics used by abolitionists.
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Abolition of SlaveryKit: Media Constructions of Social Justice
Middle School, High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes
Consumer Choices About Natural Resource Use Assessment
Media literacy and critical thinking assessment analyzing messages in a book cover and poster and writing an opinion piece on consumer choices,
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Natural ResourcesKit: Media Constructions of Sustainability: Upper Elementary
Upper Elementary
Individual
30-60 Minutes
High School Social Studies: Soviet History-Posters
Related to kit: Soviet History Through Posters: A Visual Literacy Kit
An example of leading a class through a constructivist media decoding using a lesson from our kit, Soviet History Through Posters. Students are led through a decoding of five Soviet government posters from 1918 to 1988, where they apply historical knowledge while practicing media literacy skills.
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Constructivist Media Decoding
Media Literacy Lesson Design
Lesson Elements
Social Studies
High School
College
Selection of Media Documents
The Do-It-Yourself (DIY) Online Guide consists of a series of pull-down menus and embedded links to specific examples from existing Project Look Sharp curriculum kits and lessons, particularly those designed for community groups and broad audiences, such as the sustainability curriculum kits. These suggestions on the topic of Selection of Media Documents include sections on: selecting media formats, searching for media documents, addressing copyright issues, seeking diverse representations, tracing media sources, teaching rigorous independent and reflective thought, and do no harm.
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Constructivist Media Decoding
Media Literacy Lesson Design
Assessing Credibility & Bias
Fair Use Copyright Law
Reflecting Diversity
Do No Harm
Document Selection
Question Design
Lesson Elements
Lesson Conception
The First Women's Rights Convention
Students analyze a National Parks Service webpage on the first women's rights convention for messages about the interconnections between 19th century social justice campaigns and about authorship and purpose. This simple decoding activity has been taken from a larger lesson with many slides titled “Hear Our Voices”. To access this lesson, type the title with quotes into the PLS keyword search bar.
High School, College
Under 15 Minutes
"A Long Time Ago & Today" Comic Book Panel
Students analyze a comic book panel for messages about conquistadors, Ronald Reagan's support for the El Salvadoran military and about target audience in media messages. This simple decoding activity has been taken from a larger lesson with many slides titled “Friend or Foe?”. To access this lesson, type the title with quotes into the PLS keyword search bar.
Middle School, High School, College
Under 15 Minutes
"American Progress" Painting
Students analyze a 19th century painting for messages about progress and about personal interpretation of media messages.This simple decoding activity has been taken from a larger lesson with many slides titled “History of Endangered Species." To access this lesson, type the title with quotes into the PLS keyword search bar.
Middle School, High School, College
Under 15 Minutes
"Bald Eagles: Saving Our Symbol" Webpage
Students analyze a webpage for messages about bald eagles, DDT and about purpose and funding in media messages. This simple decoding activity has been taken from a larger lesson with many slides titled “History of Endangered Species." To access this lesson, type the title with quotes into the PLS keyword search bar.
Middle School, High School, College
Under 15 Minutes
"Beaver Trapping" Diagram
Students analyze an 18th century diagram for messages about beaver trapping and about target audience.This simple decoding activity has been taken from a larger lesson with many slides titled “History of Endangered Species." To access this lesson, type the title with quotes into the PLS keyword search bar.
Middle School, High School, College
Under 15 Minutes