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2004 MoveOn.org "Child's Pay" Commercial
Media literacy and critical thinking lesson analyzing a political ad by a liberal advocacy group during the 2004 Bush Kerry campaigns for messages about economics and attack.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Film/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology
High School, College
Whole Class
15-30 Minutes
VIDEO, STUDENT HANDOUT, TEACHER GUIDE
Television Commercial
Mp4, Pdf
Sox Sperry & Chris Sperry
2004 Photo Ops and Counter Ops
Media literacy and critical thinking lesson analyzing a series of photos taken during during the 2004 Bush Kerry campaigns for messages about target audience, candidate imagery and attack.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government
High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT
Illustration, News - Print, Photograph, Webpage
Pdf
Sox Sperry & Chris Sperry
2004 Swift Boat Veterans for Truth Commercial
Media literacy and critical thinking lesson analyzing a political ad by an anti-Kerry advocacy group during the 2004 Bush Kerry campaigns for messages about war, candidate honesty and attack.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Commercial Arts/Advertising, US History And Government, US History, Civics And Government
High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Television Commercial
Pdf, Mp4
Sox Sperry & Chris Sperry
2004 Targeting Latinos Commercials
Media literacy and critical thinking activity analyzing commercials targeting Latino voters from the 2004 campaign for messages about cultural appeal and target audience.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Television Commercial
Pdf, Mp4
Sox Sperry & Chris Sperry
2008 Biographical Films
Media literacy and critical thinking activity decoding Obama and McCain biographical films for message, historical context, target audience and purpose.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Psychology, Film/Video Arts, US History And Government, US History, Civics And Government
High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Documentary Film
Pdf, Mp4
Sox Sperry & Chris Sperry
2008 Fear in TV Commercials
Media literacy and critical thinking activity decoding fear in campaign ads by Hilary Clinton, Barack Obama and John McCain for messages about foreign policy, attack and fear.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: The U.S. at War and Peace: American Revolution to the War in IraqUnit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Television Commercial
Png, Pdf, Mp4
Sox Sperry & Chris Sperry
2008 Historical Election Magazine Covers
Media literacy and critical thinking lesson decoding magazine covers related to Barack Obama's historic campaign to become the first African-American president for messages about imagery, target audience and historical context.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT
Pdf
Sox Sperry & Chris Sperry
2008 Is Obama a Muslim? Sources & Credibility
Media literacy and critical thinking lesson decoding an email, blog post, newspaper story and website articles for messages about whether Barack Obama is a Muslim, sourcing and credibility.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: English Language Arts
Unit: 2000-2008 Targeting the Spin
Kit: Media Constructions of Presidential Campaigns
Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Pair, Group - Small (3-5 Members), Whole Class
Over 60 Minutes
TEACHER GUIDE, STUDENT HANDOUT
Editorial Opinion, Informational Text, News - Print
Pdf
Sox Sperry & Chris Sperry
2008 Political Satire or Libel?
Media literacy and critical thinking lesson decoding a New Yorker magazine cover depicting Barack and Michele Obama as radicals for messages about fear, stereotyping and satire.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology
High School, College
Individual, Whole Class
Over 60 Minutes
TEACHER GUIDE, STUDENT HANDOUT
Editorial Opinion, Informational Text
Pdf
Sox Sperry & Chris Sperry
2008 Targeting Youth with New Media
Media literacy and critical thinking lessons decoding new media forms such as texting, phone apps, email and entertainment news programs for messages about the Obama campaign efforts to target young voters.
Please be patient. This download may take while depending on your internet connection
preparing files...
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: 2000-2008 Targeting the SpinKit: Media Constructions of Presidential Campaigns
Visual Arts, Commercial Arts/Advertising, Music, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, VIDEO
Illustration, Informational Text, Poster, Webpage
Pdf, Mp4
Sox Sperry & Chris Sperry
2016 Addressing Economic Inequality
Media literacy and critical thinking activity decoding website text from the Hillary Clinton, Donald Trump and Bernie Sanders campaigns for message, rhetoric and effect.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyPlaylist: Economics & Social Justice
US History And Government, US History, Civics And Government, Economics, Sociology, ELA/English Language Arts
High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, ACTIVITY PLAN, STUDENT HANDOUT
Informational Text
Pdf
Sox Sperry & Chris Sperry
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2016 Addressing National Security
Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton and Donald Trump campaigns for message, point of view, purpose and values.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyFilm/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial
Mp4, Pdf
Sox Sperry & Chris Sperry
2016 Appealing for Racial Justice
Media literacy and critical thinking activity decoding campaign ads from the Hillary Clinton & Donald Trump campaigns for message, point of view, target audience and purpose.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyFilm/Video Arts, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
15-30 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial, Web Video
Mp4, Pdf
Sox Sperry & Chris Sperry
2016 Balancing Facebook Viewpoints
Media literacy and critical thinking activity decoding Blue Feed/Red Feed posts about the outcome of the 2016 election for sources, bias and interpretation.
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Psychology, Journalism, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Whole Class
15-30 Minutes
ACTIVITY PLAN, TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT
Pdf, Pptx
Sox Sperry
2016 Breaking the Glass Ceiling
Media literacy and critical thinking activity decoding videos about the candidacies of Shirley Chisholm and Hillary Clinton for message, historical context, target audience and technique.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyPsychology, Film/Video Arts, US History And Government, US History, Civics And Government, Sociology
High School, College
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Documentary Film, Television Program, Web Video
Mp4, Pdf
Sox Sperry & Chris Sperry
2016 Campaigning Leading to Fear
Media literacy and critical thinking activity decoding website images and text from articles about the suggestion that Donald Trump's candidacy causes fear among students for message, sourcing, credibility and bias.
Please be patient. This download may take while depending on your internet connection
preparing files...
This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyJournalism, US History And Government, US History, Civics And Government, Sociology, ELA/English Language Arts
High School
Whole Class
30-60 Minutes
TEACHER GUIDE, ACTIVITY PLAN, STUDENT HANDOUT
Informational Text, Webpage
Pdf
Sox Sperry & Chris Sperry
2016 Constructing Candidate Biography
Media literacy and critical thinking activity decoding Donald Trump and Hillary Clinton film biographies for messages, point of view and target audience.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyPsychology, Film/Video Arts, US History And Government, US History, Civics And Government, Sociology
High School
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Documentary Film
Mp4, Pdf
Sox Sperry & Chris Sperry
2016 Ensuring Voting Rights
Media literacy and critical thinking activity decoding news videos about voting rights for message, point of view, credibility and bias.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: 2016 Presidential Campaign & The Trump PresidencyFilm/Video Arts, Journalism, US History And Government, US History, Civics And Government, Sociology
High School
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Program
Mp4, Pdf
Sox Sperry & Chris Sperry
2016 Explaining the Result
Media literacy and critical thinking activity decoding TV news clips explaining the outcome of the 2016 election for point of view, credibility and interpretation.
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Film/Video Arts, Journalism, US History And Government, US History, Civics And Government, Economics, Sociology, Library/Information Literacy
High School, College
Whole Class
15-30 Minutes
ACTIVITY PLAN, VIDEO
Television Program
Pdf, Mp4
Sox Sperry
2016 Meaning in Memes
Media literacy and critical thinking activity decoding memes about the 2016 election for the impact of social media forms and interpretation.
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Psychology, Student Media Production, Visual Arts, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
Whole Class
15-30 Minutes
ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT
Illustration
Pdf, Pptx
Sox Sperry