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How Much Fruit is in this Drink? How Can You Tell?

This is a media literacy and critical thinking activity in which students decode juice containers for messages about health and nutrition.

Grade Level: Lower Elementary, Upper Elementary
Subject: Health, Commercial Arts/Advertising, Nutrition, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

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Is This Cereal Healthy? How Can You Find Out?

This is a media literacy and critical thinking activity in which students decode cereal box advertisements for messages about health and nutrition.

Grade Level: Upper Elementary
Subject: Health, Math, Commercial Arts/Advertising, Nutrition, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

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The Face of Cereal: Using Cartoon Characters to Persuade Children

This is a media literacy and critical thinking activity in which students decode cereal packages for messages about health and advertising.

Grade Level: Lower Elementary
Subject: Health, Commercial Arts/Advertising, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

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Striking a Chord: Using Media to Protest the Critical Issues of Our Time

Protests have played a critical role in our country’s history – and they provide important opportunities for media literacy, both in terms of analyzing the way media have covered different types of protests and in the use of media by protestors to get their messages across.

Pride and Protest

With June designated as LGBTQ Pride Month, the analysis of media messages about gender and sexual identities is particularly relevant – including lessons in the unit on Gay Liberation in the curriculum kit, "Media Constructions of Social Justice."

It’s Different This Time

In a deeply personal blog post, Project Look Sharp’s Executive Director reflects on the roles that media have played in bringing us face-to-face with racial violence and police brutality, and how her own lived experience as a media literacy educator in a family of color have made a difference.

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