The History of Cigarette Commercials: Issues of Persuasion and Regulation
Students analyze 3 TV commercials and a PSA for cigarettes from the 1950s-1960s to assess marketing techniques, health messages and gender stereotypes, and then read about and discuss the 1970 congressional ban on cigarette advertising on television.
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Relevant Subject Area(s)Health, Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, Sociology, General Media Literacy, ELA/English Language Arts
Grade Level(s)High School, College
Media Type(s)Informational Text, Magazine, News - Print, Television Commercial, Television Program
Author(s)Joshua Solomon, Cyndy Scheibe, Dylan Mangano
View StandardsResource Standard Common Core ELA Strand
Reading: History Social Studies (RH), Speaking and Listening (SL)