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Ageism in Advertising: Promoting or Countering Stereotypes?



Students analyze television commercials for messages about stereotypes and counter-stereotypes of elders.


Ageism in Advertising: Promoting or Countering Stereotypes?
Ageism in Advertising: Promoting or Countering Stereotypes Activity Plan
Where's The Beef
This Is Getting Old
Girls' Trip
The Box
Christmas Movie

Supplemental Materials
How to Use These Materials - Activities
Tips for Online Media Decoding
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Resource Details


Relevant Subject Area(s)

Psychology, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Grade Level(s)

Middle School, High School, College

Media Type(s)

Television Commercial

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