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Ageism in Advertising: Promoting or Countering Stereotypes?



Students analyze television commercials for messages about stereotypes and counter-stereotypes of elders.

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Resource Details


Relevant Subject Area(s)

English Language Arts, General Media And Information Literacy, Psychology, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, Sociology

Grade Level(s)

Upper Elementary, Middle School, High School, College

Media Type(s)

Television Commercial

Author(s)

Sox Sperry

View Standards

Resource Standard Common Core ELA Strand
Reading: History Social Studies (RH), Reading: Informational text (RI)