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  • Lessons (168)
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"Celebration" or "Protest"?

Media literacy and critical thinking lesson contrasting TV news representations of an incident at a mosque early in the war.

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Film/Video Arts, Journalism, US History And Government, US History, Civics And Government, Global Studies, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
30-60 Minutes

ASSESSMENT, STUDENT READING, TEACHER GUIDE, LESSON PLAN, VIDEO
Television Program
Pdf, Mp4
Chris Sperry & Sox Sperry

1984 Reagan "Morning in America" TV Commercial

Media literacy and critical thinking activity analyzing a 1984 campaign commercial for Ronald Reagan for messages about economics and target audience.

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Film/Video Arts, Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Television Commercial
Pdf, Mp4
Sox Sperry & Chris Sperry

1988 Dukakis Packaging Commercial

Media literacy and critical thinking activity analyzing a commercial from the 1988 Dukakis campaign for messages about image construction in presidential campaigns.

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Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, STUDENT HANDOUT, VIDEO
Television Commercial
Pdf, Mp4
Sox Sperry & Chris Sperry

1992 Bush & Clinton's Arkansas Commercials

Media literacy and critical thinking lesson analyzing commercials from the 1992 Bush and Clinton campaign for messages about economics and attack.

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Commercial Arts/Advertising, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Individual, Pair, Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT WORKSHEET, STUDENT HANDOUT, VIDEO
Television Commercial
Pdf, Mp4
Sox Sperry & Chris Sperry

1992 Campaigns & Elections Magazine Cover

Media literacy and critical thinking activity analyzing a 1992 magazine cover about media campaigns for messages about reaching voters.

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Visual Arts, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
Under 15 Minutes

TEACHER GUIDE, STUDENT HANDOUT
Pdf
Sox Sperry & Chris Sperry

2004 Spin/Counter-Spin: Speeches, Articles, Ads & Websites

Media literacy and critical thinking lesson analyzing speeches, articles, ads and website post about the 2004 Bush Kerry campaigns for messages about political campaign spin and target audience.

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Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Economics, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Individual, Pair, Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET
Informational Text, News - Print, Speech, Television Commercial
Pdf
Sox Sperry & Chris Sperry

2008 Is Obama a Muslim? Sources & Credibility

Media literacy and critical thinking lesson decoding an email, blog post, newspaper story and website articles for messages about whether Barack Obama is a Muslim, sourcing and credibility.

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Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Pair, Group - Small (3-5 Members), Whole Class
Over 60 Minutes

TEACHER GUIDE, STUDENT HANDOUT
Editorial Opinion, Informational Text, News - Print
Pdf
Sox Sperry & Chris Sperry

2008 Targeting Youth with New Media

Media literacy and critical thinking lessons decoding new media forms such as texting, phone apps, email and entertainment news programs for messages about the Obama campaign efforts to target young voters.

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Visual Arts, Commercial Arts/Advertising, Music, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, VIDEO
Illustration, Informational Text, Poster, Webpage
Pdf, Mp4
Sox Sperry & Chris Sperry


2016 Balancing Facebook Viewpoints

Media literacy and critical thinking activity decoding Blue Feed/Red Feed posts about the outcome of the 2016 election for sources, bias and interpretation.

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Psychology, Journalism, Sociology, General Media Literacy, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, STUDENT HANDOUT, POWERPOINT
Pdf, Pptx
Sox Sperry


2016 Explaining the Result

Media literacy and critical thinking activity decoding TV news clips explaining the outcome of the 2016 election for point of view, credibility and interpretation.

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Film/Video Arts, Journalism, US History And Government, US History, Civics And Government, Economics, Sociology, Library/Information Literacy


High School, College
Whole Class
15-30 Minutes

ACTIVITY PLAN, VIDEO
Television Program
Pdf, Mp4
Sox Sperry


2016 Meaning in Memes

Media literacy and critical thinking activity decoding memes about the 2016 election for the impact of social media forms and interpretation.

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Psychology, Student Media Production, Visual Arts, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Whole Class
15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT
Illustration
Pdf, Pptx
Sox Sperry


2016 Media Making the Candidate?

Media literacy and critical thinking activity decoding articles about the role of the media in creating Donald Trump's candidacy for the impact of media, bias and interpretation.

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Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


High School, College
Whole Class
30-60 Minutes

ACTIVITY PLAN, TEACHER GUIDE, STUDENT HANDOUT
Pdf
Sox Sperry


A Media Chronology

Media literacy and critical thinking lesson about Dr. King's public accomplishments and their representation in the media.

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Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Music, Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


Middle School, High School, College
Whole Class
Over 60 Minutes

VIDEO, STUDENT HANDOUT, STUDENT READING, POWERPOINT, TEACHER GUIDE, LESSON PLAN
Illustration, Informational Text, Literature, Music/song, News - Print, Photograph, Poster, Speech, Web Video
Mp4, Pdf, Ppt
Chris Sperry, Sox Sperry, Eric Acree, Christopher Carey, Barry Derfel, Kim Fontana, Moira Lang, Faith Rogow, Robin Rosoff, Tanya Saunders, Cyndy Scheibe, Lauren Trichon, Andrea Volckmar


A.I. – Pros, Cons, Credibility and Bias

Students analyze short videos for messages about the pros and cons of artificial intelligence, the bias and credibility of each source, and our own thinking about the issue.

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Psychology, Consumer Education, Environmental Studies, Economics, Sociology, Library/Information Literacy, ELA/English Language Arts


High School, College

30-60 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Web Video, News - Video, Television Program
Mp4, Pdf
Sox Sperry


Additional Practice Videos for First Grade

A set of 10 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.

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Health, Commercial Arts/Advertising, General Media Literacy, Library/Information Literacy


Lower Elementary
Whole Class
15-30 Minutes

TEACHER GUIDE, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe


Additional Practice Videos for Kindergarten

A set of 11 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.

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Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, General Media Literacy, Library/Information Literacy


Lower Elementary
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE
Television Commercial
Mp4, Pdf
Cyndy Scheibe


Ageism in Advertising: Promoting or Countering Stereotypes?

Students analyze television commercials for messages about stereotypes and counter-stereotypes of elders.

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Psychology, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts


Upper Elementary, Middle School, High School, College
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial
Mp4, Pdf
Sox Sperry


American Rifleman: Message Shifting Over Time

This is a media literacy and critical thinking activity in which students analyze covers from American Rifleman magazine from the 1970s, 1990s and 2010s for messages about changing target audience.

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Visual Arts, Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy


Middle School, High School, College
Whole Class
15-30 Minutes

TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN
Pdf, Pptx
Sox Sperry


Ancient Egypt - Ancient Media?

In this media literacy activity students analyze images of things found in ancient Egypt to determine which might be considered media and to explore how the cultural characteristics of places change over time.

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Visual Arts, Global Studies, Sociology, General Media Literacy, Library/Information Literacy


Upper Elementary, Middle School
Whole Class
15-30 Minutes

TEACHER GUIDE, ACTIVITY PLAN, POWERPOINT
Illustration
Pdf, Ppt
Sox Sperry


Animals and Images: What do you See?

Students analyze different types of images for messages about image forms and about reptiles, amphibians and dinosaurs.

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Visual Arts, Life Sciences, Library/Information Literacy, ELA/English Language Arts


Lower Elementary

Under 15 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT, STUDENT HANDOUT
Illustration, Informational Text, Literature, Photograph
Pdf, Pptx
Sox Sperry