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Our Instructional Approach

We encourage educators and students to not only analyze the media messages they encounter, but to also reflect on why they interpret media the way they do and why others may decipher or convey information differently. Through this inquiry-driven, evidence-based approach, learners develop compassion and confidence to effectively collaborate and communicate across differences.


Constructivist Media Decoding

This method of teaching is the cornerstone of our approach to media literacy pedagogy.
It enables busy educators to integrate media literacy into their curricula in any core content and grade level.

Media Decoding
is the process of analyzing and evaluating the messages conveyed by diverse forms of media—a necessary skill in today’s digitally mediated world.

A Constructivist Approach
is inquiry-based - teaching through reflective dialogue. It enables learners to “construct” new knowledge for themselves by reconciling new information with their previous experiences and ideas.

Constructivist Media Decoding
engages diverse learners, deepens their understanding of subject material, and hones higher order thinking skills in analysis and reflection. It is highly relevant for students’ mediated reality, and is highly successful with traditionally disenfranchised students.



Educator Developed, Standards-Aligned

Social Studies


The new C3 standards require a shift to inquiry-based methodologies that teach students to ask questions, evaluate sources, provide evidence, and communicate well-reasoned conclusions. The National Council for the Social Studies recent Position Paper on Media Literacy, co-authored by Project Look Sharp, illustrates how our materials and training address the shifts in pedagogy and instruction proposed by C3.

Science


The new Next Generation standards emphasize the integration of critical thinking and literacy skills with core content instruction. Our approach, as outlined in the Science Scope article, Teaching Critical Thinking Through Media Literacy, requires students to apply scientific knowledge to the critical analysis of diverse and often conflicting representations of scientific information and to reflect on how their own biases impact their interpretation of information and assessment of the credibility of sources.

Reading in History & Science


These standards require the integration of literacy skills into content area instruction. This has been our focus for over 20 years!

ELA


These standards require teaching students to analyze and evaluate ALL media messages - in print, web sites, popular culture, entertainment, music and more. Use the Key Questions to Ask When Analyzing Media messages to integrate the habits of critical thinking across the curriculum.




Project Look Sharp is the absolute gold standard for media literacy professional development. Every teacher in the U.S. should learn to bring their constructivist media decoding methods into their classroom to help prepare all students for success in our media saturated world. 

Michelle Ciulla Lipkin Executive Director National Association of Media Literacy Educators