Project Look Sharp is excited to announce that Cyndy Scheibe and Chris Sperry were featured at the 2017 National Association of Media Literacy Educators Conference, “Engaging Citizens, Building Community”. The conference was held on June 26-28th at Roosevelt University in Chicago, IL.
Cyndy and Chris led and moderated a wide variety of workshops and presentations at this important biennial national conference:
• Media Literacy and Health: Building a Dynamic Community to Change the Landscape of K-12 Health through Media Literacy (Scheibe)
• Media Inquiry That Teaches Students How to Question Their World (Scheibe/Sperry)
• Critical Media Literacy & Environmental Justice (Sperry)
• History Communication in a Multimedia Landscape (Scheibe/Moderator)
• The Contextual Approach to News Literacy: Facilitating Engagement by Learning about Media Systems and Institutions (Scheibe/Moderator)
• Pedagogies of Persistence: Civic Media in the Teaching and Learning of Everyday Activism in Democratic Life (Sperry/Moderator)
• Using Media & Media Literacy to Develop Agency (Sperry/Moderator)
Full Program Descriptions
Media Literacy & Health
Since its beginnings, media literacy education has addressed the role of media in the decisions individuals make regarding their
health. This dialogue session brings scholars, educators and medical
professionals together to discuss the role that media literacy education can play in promoting a healthy living among youth.
The Contextual Approach to News Literacy
Media Literacy, Institutions & Representations
Media literacy’s core concepts address the influence media industries and institutions have on media messages, and the meanings made by audiences. The political economy of news media is a topic of special importance in today’s cultural climate. This dialogue session brings together scholars sharing research related to the relationship of media institutions and representations.
History Communication in a Multimedia Landscape
Social studies classrooms have traditionally provided a productive context for media literacy education. This dialogue session brings together scholars and educators to discuss the intersection of media literacy and history and present resources to help educators address these issues with their students.
Engaging Every Student:
Media Inquiry That Teaches Students How to Question Their World
This interactive session will model constructivist pedagogy and strong-sense critical thinking through examining news literacy and sustainability education. We will present videos of classroom decoding, a revised version of our Key Questions, a graphic of the process of media literacy, and NCSS’ new Media Literacy Position Paper for social studies.
Critical Media Literacy & Environmental Justice
Climate change is already impacting life on Earth, and media messages about this problem are a crucial space for students to critically question and respond to environmental issues. A panel of media literacy educators who have been researching, writing, and teaching about environmental justice will share their thoughts, practices, and resources for promoting ecomedia literacy.
Pedagogies of Persistence: Civic Media in the Teaching and Learning of Everyday Activism in Democratic Life
This workshop will explore the phenomenon of persistence–what we are defining as sustained and long-term teaching and learning that shapes pedagogy around equality and inclusion–in support of sustained civic engagement, participation, and action from classrooms to communities. The discussion will frame media and digital literacies in an age of increased polarization and declining civic trust. We will engage in roundtable workshopping and dialogue with participants around the challenges they face in their classrooms and communities, and use this to articulate and document best practices for teaching and learning “persistence” in the age of polarization.
Using Media & Media Literacy to Develop Agency
Agency is media literacy in action. This panel will explore the relationships between media literacy education, civic participation and community building within our contemporary culture. It will consider the many forms that agency takes and how that agency might be exercised both inside and outside classrooms. Change agents might be teachers, parents, broadcasters, filmmakers, corporations, students and more. The presentation will consider meanings of agency, then describe how several are playing out in the real world. Participants will gain a thorough understanding of agency and explore how they and others might develop and exercise their own agency. Some of the presenters will appear in person while others will join by video conference.
For more information regarding the 2017 NAMLE Conference, visit
Project Look Sharp is Ithaca College’s Media Literacy Initiative. Project Look Sharp supports the integration of critical thinking through media literacy in school curriculum and teaching. They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.
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