Cyndy Scheibe of Project Look Sharp Hosts Roundtable Discussion at the 12th Northeast Media Literacy Conference

Central Connecticut State University, New Britain, CT – Saturday, February 4th 2017- Dr. Scheibe held a roundtable discussion on Media Literacy Education at the 12th Northeast Media Literacy Conference. The conference included a panel on fake news, as well as various breakout roundtable discussions and workshops.

This discussion on the constructivist media decoding approach to media analysis was one of many timely topics at the Conference. Dr. Scheibe is the founder and executive director of Project Look Sharp. Her workshop focused on dynamic and interactive methods to incorporate media literacy lessons into activities for all grades. Dr. Scheibe demonstrated to participants how to create their own media literacy lesson plans using free online materials. She also included materials from Project Look Sharp’s extensive media literacy resources, such as lesson plans and constructivist media decoding videos. These videos depict educators introducing media decoding techniques in an actual classroom setting. They exemplify the importance of probing for evidence from students when introducing media literacy activities to students.

Another key workshop was a session on media literacy grandparents, or key figures who helped define the importance of media literacy initiatives. Among those mentioned as intellectual grandparents, one heartfelt commendation was for Sox Sperry, a curriculum writer at Project Look Sharp. Mr. Sperry was mentioned by Kelsey Greene, a Manager of Learning Resources for Convergence Academies, who mentioned how working alongside him had inspired her and gave her a start in media literacy. This session exemplified the importance of media literacy role models and the positive effect of receiving a media literacy education.

Although media literacy is important for all students, it is especially beneficial for students who do not learn best from written text. It is crucial for helping students decode topical and controversial issues by allowing them to deconstruct bias, and interpret the factual information. These conferences are not only beneficial for educators, but ultimately to the students.

The 12th Northeast Media Literacy Conference allowed many media literacy professionals to come together and share knowledge and ideas. Participants discussed topics that are most pressing regarding the analysis of media literacy and its implementation in education, business and professional settings. Additionally, the gathering allowed these educators to not only gain knowledge about media literacy, but also to have access to additional resources.

For more information, you can email us at or contact us by phone at 607-274-3471. Or on the Project Look Sharp website at

Project Look Sharp is Ithaca College’s Media Literacy Initiative. Project Look Sharp supports the integration of critical thinking through media literacy in school curriculum and teaching. They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.

From day one, Ithaca College prepares students for personal and professional success through hands-on experience with internships, research and study abroad. Its integrative curriculum builds bridges across disciplines and uniquely blends liberal arts and professional study. Located in New York’s Finger Lakes region, the College is home to 6,100 undergraduate and 400 graduate students and offers over 100 degree programs in its schools of Business, Communications, Humanities and Sciences, Health Science and Human Performance, and Music.



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